UX Designer · Researcher · Strategist
Complicated systems,
calm experiences.
I'm Haifa. I turn complicated workflows into
calm, intuitive experiences.
Good design is invisible. Getting there isn't.
See my work →
What I bring
01
Simplify the complex.
Enterprise systems, tangled workflows, finding the thread and pulling it.
02
Bring people with me.
Research, strategy, design. Aligned before a single pixel moves.
03
Work at every altitude.
Big picture to interaction details. Comfortable in the boardroom and in the weeds.