UX Designer · Researcher · Strategist
Complicated systems,
calm experiences.
I'm Haifa. I turn complicated workflows into calm, intuitive experiences.
Good design is invisible. Getting there isn't.
See my work →What I bring
01
Simplify the complex.
Enterprise systems, tangled workflows, finding the thread and pulling it.
02
Bring people with me.
Research, strategy, design. Working across teams and making sure everyone's aligned before a single pixel moves.
03
Work at every altitude.
Big picture strategy to interaction details. Comfortable in the boardroom and in the weeds.